I was trying to confirm a story from a few days ago where Windows Phone 7 was projected to become #2 in market share (click [HERE] for more details on that) when I came across a confirmation that Verizon will be giving away free iPhones throughout the month of April in a desperate move to position itself as the #1 iPhone source in the US and potentially help Apple not losing that #2 spot they already have after Android smartphones.
“Up until the launch of Windows Phone 7 last year, Microsoft has steadily lost market share … By 2015, IDC expects Windows Phone to be number 2 operating system worldwide behind Android” IDC, March 2011
I ended up confirming the quote from IDC to be true, but the real bit of news here is the implication and the desperate move on the part of Verizon. I had to dig deeper.
As it looks like right now, several influential news announced in the last few days became the straw that broke the camel’s back for big red. The most recent, obviously, being that Windows Phone will leapfrog other manufacturers in the coming years and Verizon has not a single Windows Phone. Even more, the CEO has made some harsh comments about the platform. Add to that the fact that at&t and Verizon are neck to neck in the fight for iPhone leadership, and that Verizon is not really “stealing” that many customers from at&t. Reports from Consumer Reports also confirm that just as the iPhone that runs on the at&t network, the iPhone that runs on the Verizon network has the exact same antenna and signal drop issues confirming once and for all the fact that this is just simply negligent design on the part of Cupertino. (Not that I lost any sleep over this, I had already reported that last fact). Throw into the mix, the announcement from at&t that they intend to purchase T-Mobile and this all adds up to the future not looking as good as Verizon would want.
The comments coming from Cupertino are mostly of outrage and confusion from their new channel partner (Verizon). The idea of giving away a new phone can only water down the image of value that Apple has fought to project onto the market. One thing is giving away the iPhone 3gs for $50 like at&t has managed to do, but another completely different is to give away a product that is the most recent in line.
I don’t think this is going to work out for Verizon… if Apple is not in favor of this, they will still have to pay new iPhones at cost and Verizon will lose a lot (somewhere upwards of a gazillion maybe?) when customers pick up their new free iPhone.
In my case, I will refuse to get an iPhone, even if it is free… there’s just no comparing between every smartphone in the market and Windows Phone 7… the UI is just plain superior. Besides, this is just another April fools day joke.