Windows Phone Marketplace, Preparing the Field for Mango

WindowsPhoneOSLogoIt looks like Microsoft is preparing the field for releasing the Mango update or as it will be officially known: Windows Phone OS 7.5. One of such changes preparing the field is the reorganization of the Marketplace, where I have noticed today a re-categorization of all apps.

The Marketplace is divided at the top level into several groups or categories:

  • Carrier Apps
  • OEM Apps
  • Apps
  • Games
  • Music

MarketplaceWhere the Carrier Apps are the apps that your Cellular carrier developed apps are grouped. The OEM apps is where the smartphone manufacturer apps are grouped. Apps is the proper App Marketplace or where all apps are stored (including Carrier and OEM apps if they so choose to). Games acts as a shortcut of sorts into the Games category within Apps. Finally Music, which has all the music you can download if you have a Zune subscription or purchase through your account.

WindowsPhone7-MarketplaceThe Apps category was similarly divided into sub-categories that had clear boundaries but some overlaps. Some of the developers I’ve been in touch have expressed their hopes that some of those categories would be regrouped in order to make more sense from a consumer point of view. This seems to be what Microsoft is preparing so that the latest App wave can be grouped into more logical or potentially more flexible groups.

The new App sub-categories are:

  • Entertainment
  • Music + Video
  • Tools + Productivity
  • Lifestyle
  • Kids + Family
  • News + Weather
  • Travel + Navigation
  • Health + Fitness
  • Photo
  • Games
  • Social
  • Sports
  • Personal Finance
  • Business
  • Books + Reference
  • Education

These categories clearly offer some space for overlapping and making apps show up.

About Diego Samuilov

Editor in Chief/Founder Diego Samuilov is an executive, consultant, IT strategist and book, e-book and web published author. Diego has worked in Microsoft’s environments since 1990. Since then, he has successfully filled many positions related to the Software Development lifecycle. Having worked as a developer, analyst, technical lead, project lead, auditor and, since 1996 a project manager, manager, director and VP in the Software Development, Server, Desktop and Mobile environments. Diego is very passionate about the software development process, which has played a great part in his skills development. Since the introduction of the first ever PDA (the Apple Newton MessagePad) in 1994 and Windows CE in 1998 he has pioneered and pushed the envelope in the field of mobile software development. He has developed many solutions used in mobile markets, desktop and server environments. He participates in public and private developer community events. He actively collaborates with the community at support forums and blogs. Diego is the author of "Windows Phone for Everyone" available [HERE].